When Purna and Siddharth became parents in 2022, their world beautifully shifted and so did their daily routine. As hands-on, working parents, they found themselves blending boardrooms with baby bags and meetings with mealtime. With their daughter Rene by their side every single day, they even created a nursery space at work to keep up with her needs.

Purna, the kind of mom who always carried it all, diapers, wipes, snacks, toys etc. realized there was a gap in the market for functional yet stylish bags designed for modern motherhood. Bags that looked elegant, felt premium, and carried everything a mom could need, without compromising on design.

Siddharth was already running an online women’s fashion bag brand called Anekaant with Purna, supported by his parents, the true backbone of the business who brought decades of expertise in manufacturing and design.

So when Purna shared the idea of MOMLyf, Siddharth was instantly on board. Together, they spent the next two years carefully building the brand, refining every design, testing every detail, and ensuring every product met their standards as both parents and professionals.

MOMLyf was born not just out of a need, but out of lived experience, created by parents, for parents. And it launched only when they knew:
“These are the bags we’d trust with our own chaos.”